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market segmentation

British  

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU said it was looking into a case of potential market segmentation.

From The Wall Street Journal • Apr. 17, 2026

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge • Oct. 1, 2021

We can think of Kickstarter as a market segmentation vehicle: It enables content creators and distributors to get a lot smarter about identifying—and upselling to—their hard-core fans.

From Slate • Mar. 18, 2014

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

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