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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

These days, a whopping 95% of outfits confirm that food service is a strategic priority for business, according to Donna Crecca, a senior principal at the market research firm Technomic.

From The Wall Street Journal • Jun. 6, 2026

Do some market research on what people with your title, responsibilities and experience level earn at comparable companies.

From MarketWatch • May 20, 2026

We have labor that is very imperative, labor that goes into us doing market research, that goes into us having assistance across cities most of the time.

From Los Angeles Times • May 18, 2026

The global prebiotics market is set to increase from $6.95 billion in 2023 to $13.26 billion by 2029, according to market research platform Artizon.

From Salon • May 7, 2026

A large group of students were recruited for what they were told was a market research study by a company making high-tech headphones.

From "The Tipping Point" by Malcolm Gladwell