product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times • May 11, 2026

“The Ghost Trail has that familiar ride and feel, with built-up traction, durability and ‘just-enough’ protection,” says Nick Clinton, footwear product line manager at Brooks Running.

From The Wall Street Journal • Apr. 30, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC • Apr. 4, 2026

The company, which is investing in a global expansion and launching a new luxury product line, RH Estates, outlined its plans to ramp up revenue growth and pay off debt by 2029.

From Barron's • Apr. 1, 2026

Robinhood’s prediction markets offering, which allows traders to wager on sports, has emerged as the fastest-growing product line by revenue in the company’s history.

From Barron's • Feb. 2, 2026