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slogan

American  
[sloh-guhn] / ˈsloʊ gən /

noun

  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

  2. a war cry or gathering cry, as formerly used among the Scottish clans.


slogan British  
/ ˈsləʊɡən /

noun

  1. a distinctive or topical phrase used in politics, advertising, etc

  2. history a Highland battle cry

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry

Compare meaning

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Explanation

A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"

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Vocabulary lists containing slogan

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The duet was recorded in 1968, months after they met on the set of the film Slogan.

From BBC • Jul. 16, 2023

Slogan: “We going to the league! We going to the league!”

From Slate • Feb. 11, 2023

Slogan said it all: “Double dipping strongly encouraged.”

From Seattle Times • Feb. 27, 2017

Distraught after the collapse of his relationship with Bardot, Gainsbourg occupied himself with a role in the 1969 film Slogan.

From The Guardian • Feb. 28, 2011

To this apt retort Mrs. Slogan could not reply, but it evoked an amused laugh from her appreciative husband.

From Westerfelt by Harben, Will N. (William Nathaniel)

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