slogan

American  

[sloh-guhn] / ˈsloʊ gən /

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

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slogan British  

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

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Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Compare meaning

How does slogan compare to similar and commonly confused words? Explore the most common comparisons:

• motto vs. slogan

Example Sentences

But the slogans on the campus - and beyond - are not only about democracy at home.

From BBC

Using the text from a planning group chat that had expanded to several dozen people, Matt queried Google Gemini for ideas for sign slogans.

From The Wall Street Journal

Ahead of the burial on Friday, locals also carried those portraits and flags while chanting pro-Gaddafi slogans and declaring that "the martyrs' blood will not be shed in vain".

From Barron's

In the week before the Opening Ceremony, he gallivanted around Italy in a jacket with the national slogan on the sleeve: “Go Mongolia.”

From The Wall Street Journal

Just like the slogan of that popular soft drink.

From Los Angeles Times

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark