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slogan

American  
[sloh-guhn] / ˈsloʊ gən /

noun

  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

  2. a war cry or gathering cry, as formerly used among the Scottish clans.


slogan British  
/ ˈsləʊɡən /

noun

  1. a distinctive or topical phrase used in politics, advertising, etc

  2. history a Highland battle cry

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Magyar's slogan dates back to a revolutionary poet's 19th Century rallying cry to rise up for the homeland.

From BBC

You don’t have to agree with every sign or slogan.

From The Wall Street Journal

Protesters carrying placards with slogans like "no to racism" and "you cannot divide us" marched from near Marble Arch to Whitehall near the UK parliament for a planned rally.

From Barron's

The slogan "Play louder together" is plastered across the walls.

From BBC

Nearby, racks of sequined jackets shimmer with slogans like "Make Heaven Crowded," worn by supporters well into their seventies who, for a few days at least, dress more like pop fans than retirees.

From Barron's