Dictionary.com
Thesaurus.com
Synonyms

slogan

American  
[sloh-guhn] / ˈsloʊ gən /

noun

  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

  2. a war cry or gathering cry, as formerly used among the Scottish clans.


slogan British  
/ ˈsləʊɡən /

noun

  1. a distinctive or topical phrase used in politics, advertising, etc

  2. history a Highland battle cry

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry

Compare meaning

How does slogan compare to similar and commonly confused words? Explore the most common comparisons:

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He recalled an advertising campaign with the slogan: "The Independent. It is. Are you?"

From BBC

Across his life, Minelli campaigned passionately for the right to die, giving Dignitas the slogan "dignity in life, dignity in death".

From BBC

Georgia's 19 state universities will be required to concentrate on a single academic discipline under the slogan "one city, one faculty".

From BBC

Billboards showing Leo with the slogan "Blessed are the peacemakers" have sprouted across the country.

From Barron's

Protesters in Latakia shouted slogans including "The Syrian people are one" and "To the whole world, listen to us, the Alawites will not bend".

From Barron's