sponsorship

American  

[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

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Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

Soon, the group’s reputation attracted brand sponsorships and inquiries about starting chapters in new cities.

From Los Angeles Times

The Hellenic Olympic Committee has hit out at criticism of the sponsorship of the historic Panathenaic Stadium, site of the first modern Games in 1896, as "petty" politics that "undermines" its work.

From Barron's

Another tool will let podcasters swap out sponsored segments in their videos, which as of now are often hard-coded into the video file and still remain online even after a sponsorship ends.

From The Wall Street Journal

His unparalleled popularity across the U.S. and Japan has resulted in record sponsorship revenue for his franchise.

From The Wall Street Journal

New backers such as HSBC, previously staunch supporters of establishment events, are eye-catching additions to their sponsorship portfolio.

From BBC

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor