brainstorming

American  

[breyn-stawr-ming] / ˈbreɪnˌstɔr mɪŋ /

noun

1. a technique for generating ideas and solving specific problems with uncensored and nonlinear thinking, usually performed through group participation in a spontaneous discussion where all ideas are noted without assigning them value, and no proposal is selected or discarded until after the conclusion of the creative exercise.

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brainstorming British  

/ ˈbreɪnˌstɔːmɪŋ /

noun

1. intensive discussion to solve problems or generate ideas

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Etymology

Origin of brainstorming

First recorded in 1955–60; brainstorm + -ing ¹

Example Sentences

After speaker introductions, the brainstorming began to “right this ship,” as one person said, and to keep exploring ways to stop data centers.

From Salon • Jun. 6, 2026

Finally, there are things that don’t require AI at all, like challenging your assumptions or brainstorming with colleagues.

From MarketWatch • Apr. 11, 2026

While brainstorming different concepts—a Rocky Mountain ski lodge or the Florida Salad Company were others—he sketched a Texas-style restaurant design on a napkin, with wooden interiors and warm lighting, serving steaks, ribs and cold beer.

From The Wall Street Journal • Mar. 6, 2026

Solomon said NBC is still brainstorming about how Snoop’s role will evolve for the 2028 Games.

From Los Angeles Times • Feb. 21, 2026

After Oliver’s conversation with Jimmy L, he came back inside, swiped three of the double chocolate pecan cookies Mama had baked earlier, then retreated to his bedroom for some Beiderman brainstorming time.

From "The Vanderbeekers of 141st Street" by Karina Yan Glaser