target

American  

[tahr-git] / ˈtɑr gɪt /

noun

1. an object, usually marked with concentric circles, to be aimed at in shooting practice or contests.

2. any object used for this purpose.

3. anything fired at.

4. a goal to be reached.

   Synonyms:

   purpose, end, aim

5. an object of abuse, scorn, derision, etc.; butt.

6. Fencing. the portion of a fencer's body where a touch can be scored.

7. a disk-shaped signal, as at a railroad switch, indicating the position of a switch.

8. Surveying.

   1. the sliding sight on a leveling rod.

   2. any marker on which sights are taken.

9. a small shield, usually round, carried by a foot soldier; buckler.

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adjective

1. that is or may be a target or goal.

   The target group consisted of college graduates who earned more than $50,000 a year.

verb (used with object)

1. to use, set up, or designate as a target or goal.

2. to direct toward a target.

   The new warheads can be targeted with great precision.

3. to make a target of (an object, person, city, etc.) for attack or bombardment.

verb phrase

1. target (in) on to establish or use as a target or goal.

   The club is targeting on September for the move to larger quarters.

idioms

1. on target,

   1. properly aimed or on the right course toward a target.

   2. accurate, correct, or valid.

      Their description of the event was on target.

   3. filling or meeting a requirement or expectations.

      The amount of supplies we took was right on target.

target British  

/ ˈtɑːɡɪt /

noun

1. 1. an object or area at which an archer or marksman aims, usually a round flat surface marked with concentric rings

   2. ( as modifier )

      target practice

2. 1. any point or area aimed at; the object of an attack or a takeover bid

   2. ( as modifier )

      target area

      target company

3. a fixed goal or objective

   the target for the appeal is £10 000

4. a person or thing at which an action or remark is directed or the object of a person's feelings

   a target for the teacher's sarcasm

5. a joint of lamb consisting of the breast and neck

6. surveying a marker on which sights are taken, such as the sliding marker on a levelling staff

7. (formerly) a small round shield

8. physics electronics

   1. a substance, object, or system subjected to bombardment by electrons or other particles, or to irradiation

   2. an electrode in a television camera tube whose surface, on which image information is stored, is scanned by the electron beam

9. electronics an object to be detected by the reflection of a radar or sonar signal, etc

10. on the correct course to meet a target or objective

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verb

1. to make a target of

2. to direct or aim

   to target benefits at those most in need

target More Idioms  

1. see on target; sitting duck (target).

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Other Word Forms

• targetable
  adjective
• targetless
  adjective
• untargetable
  adjective
• untargeted
  adjective

Etymology

Origin of target

First recorded in 1350–1400; Middle English noun, from Middle French targuete, variant of targete “small shield” see targe, -et

Explanation

A target is something to shoot at, either real or figurative. If you're an archer, you're aiming for the bull's-eye on the target. If you're selling cars for a living, then you likely have a sales target you need to hit. You can hit a target, which is usually a good thing, or, less happily, you can be a target, such as a target of ridicule when you wear that goofy Swiss cheese hat and you aren't even from Wisconsin. As a marketing ploy, you could target Green Bay Packer season ticket holders when you decide to unload that hat. You might find a buyer among them, someone who wouldn't worry about being a target for those who object to silly hats.

Example Sentences

American Century’s target-date funds, like the One Choice Target Date Portfolios, come in five-year increments based on your target retirement year.

From Barron's • Apr. 30, 2026

It has built a roster of corporate relationships from BNY Mellon to Target.

From The Wall Street Journal • Apr. 28, 2026

Ross also highlighted how small grocers are even further disadvantaged when compared to retailers that are not strictly grocers, like Walmart or Target, which can offset low margins on food with other, high-profit-margin goods.

From Salon • Apr. 24, 2026

The man would then allegedly return the boxes to Target for a refund.

From Los Angeles Times • Apr. 19, 2026

A wealthy family may only further blur the picture by shopping for wine at Costco and bath towels at Target, which for years has stocked its shelves with high-quality goods.

From "Class Matters" by The New York Times

Related Words

• aim
• goal
• mark
• object
• objective