A/B test

[ ey-bee-test ]

nounAlso called A/B experiment, split test .
  1. Digital Technology. a comparison of two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.

  2. an experiment that compares two or more versions of a product or strategy to determine empirically which version is superior: The A/B test showed a more positive customer response to email marketing with short subject lines.

verb (used with object)Also A/B-test [ey-bee-test], /ˈeɪˈbiˌtɛst/, split-test [split-test] /ˈsplɪtˌtɛst/ .
  1. to subject (a website, app, product, or strategy) to a comparison of two or more versions in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.

Origin of A/B test

1
First recorded in 1980–85, from the use of A3 and B3 to indicate the first and second elements in a series

Words Nearby A/B test

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024