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2017 Word of the Year

accepted pairing

noun
1.
a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.
Origin of accepted pairing
1975-1980
First recorded in 1975-80
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Word Value for accepted

15
18
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