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accepted pairing

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noun
  1. a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.

Origin of accepted pairing

First recorded in 1975–80
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
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