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ad captandum vulgus

[ahd kahp-tahn-doo m woo l-goo s; English ad kap-tan-duh m vuhl-guh s]
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Latin.
  1. in order to please the mob.

Origin of ad captandum vulgus

literally, for courting the crowd
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018