advertising
or ad·ver·tiz·ing
[ad-ver-tahy-zing]
- the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
- paid announcements; advertisements.
- the profession of planning, designing, and writing advertisements.
Origin of advertising
advertise
or ad·ver·tize
[ad-ver-tahyz, ad-ver-tahyz]
- to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste.
- to give information to the public about; announce publicly in a newspaper, on radio or television, etc.: to advertise a reward.
- to call attention to, in a boastful or ostentatious manner: Stop advertising yourself!
- Obsolete. to give notice, advice, or information to; inform: I advertised him of my intention.
- Obsolete. to admonish; warn.
- to ask for something by placing a notice in a newspaper, over radio or television, etc.: to advertise for a house to rent.
- to offer goods for sale or rent, solicit funds, etc., by means of advertisements: It pays to advertise.
- Cards.
- Poker.to bluff so as to make the bluff obvious.
- Rummy.to discard a card in order to induce an opponent to discard one of the same suit or denomination.
Origin of advertise
1400–50; late Middle English advertisen < Middle French avertiss-, long stem of avertir < Vulgar Latin *advertire, Latin advertere to advert1; the expected Middle English *advertishen probably conformed to advertisement or the suffix -ize
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for advertising
Contemporary Examples
His advertising tells a story, but so do the objects themselves.
All those bloodthirsty tweets and arcane exhortations and now we find out you were an advertising executive—an ad exec!
This measure is largely to protect children from the advertising of drugs, which many feel would normalize the experience.
Advertising revenue on his YouTube channel earns him an estimated $100,000 a month.
A spokesperson for Otsuka denied that the advertising is at odds with the science.
Historical Examples
And because I was getting results I got a lot of advertising.
KMary Roberts Rinehart
But as you have done the advertising for me, I send you two hundred dollars for your poor.
My Double LifeSarah Bernhardt
Pee-wee now arranged his advertising masterpieces in order for posting.
Pee-wee HarrisPercy Keese Fitzhugh
They talked loudly, advertising their presence above the quieter groups.
Louisiana LouWilliam West Winter
It was to-day's advertising section he was scanning, and the hour not yet one.
The Heads of ApexFrancis Flagg
advertising
sometimes US advertizing
- the promotion of goods or services for sale through impersonal media, such as radio or television
- the business that specializes in creating such publicity
- advertisements collectively; publicity
advertise
sometimes US advertize
- to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
- to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etcto advertise a job
- (intr foll by for) to make a public request (for), esp in a newspaper, etcshe advertised for a cook
- obsolete to warn; caution
Word Origin
C15: from a lengthened stem of Old French avertir, ultimately from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for advertising
advertise
v.
early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).
Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.
Online Etymology Dictionary, © 2010 Douglas Harper