Dictionary.com
definitions
  • synonyms

advertising

or ad·ver·tiz·ing

[ad-ver-tahy-zing]
See more synonyms on Thesaurus.com
noun
  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
  2. paid announcements; advertisements.
  3. the profession of planning, designing, and writing advertisements.

Origin of advertising

First recorded in 1520–30; advertise + -ing1
Related formscoun·ter·ad·ver·tis·ing, nounpro·ad·ver·tis·ing, adjectivepro·ad·ver·tiz·ing, adjectiveself-ad·ver·tis·ing, adjective, noun

advertise

or ad·ver·tize

[ad-ver-tahyz, ad-ver-tahyz]
verb (used with object), ad·ver·tised, ad·ver·tis·ing.
  1. to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it: to advertise a new brand of toothpaste.
  2. to give information to the public about; announce publicly in a newspaper, on radio or television, etc.: to advertise a reward.
  3. to call attention to, in a boastful or ostentatious manner: Stop advertising yourself!
  4. Obsolete. to give notice, advice, or information to; inform: I advertised him of my intention.
  5. Obsolete. to admonish; warn.
verb (used without object), ad·ver·tised, ad·ver·tis·ing.
  1. to ask for something by placing a notice in a newspaper, over radio or television, etc.: to advertise for a house to rent.
  2. to offer goods for sale or rent, solicit funds, etc., by means of advertisements: It pays to advertise.
  3. Cards.
    1. Poker.to bluff so as to make the bluff obvious.
    2. Rummy.to discard a card in order to induce an opponent to discard one of the same suit or denomination.

Origin of advertise

1400–50; late Middle English advertisen < Middle French avertiss-, long stem of avertir < Vulgar Latin *advertire, Latin advertere to advert1; the expected Middle English *advertishen probably conformed to advertisement or the suffix -ize
Related formsad·ver·tis·a·ble [ad-ver-tahy-zuh-buh l, ad-ver-tahy-] /ˈæd vərˌtaɪ zə bəl, ˌæd vərˈtaɪ-/, adjectivead·ver·tis·er, nouno·ver·ad·ver·tise, verb, o·ver·ad·ver·tised, o·ver·ad·ver·tis·ing.pre·ad·ver·tise, verb, pre·ad·ver·tised, pre·ad·ver·tis·ing.pre·ad·ver·tis·er, nounre·ad·ver·tise, verb, re·ad·ver·tised, re·ad·ver·tis·ing.un·ad·ver·tised, adjectivewell-ad·ver·tised, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for advertising

Contemporary Examples

Historical Examples

  • And because I was getting results I got a lot of advertising.

    K

    Mary Roberts Rinehart

  • But as you have done the advertising for me, I send you two hundred dollars for your poor.

    My Double Life

    Sarah Bernhardt

  • Pee-wee now arranged his advertising masterpieces in order for posting.

    Pee-wee Harris

    Percy Keese Fitzhugh

  • They talked loudly, advertising their presence above the quieter groups.

    Louisiana Lou

    William West Winter

  • It was to-day's advertising section he was scanning, and the hour not yet one.

    The Heads of Apex

    Francis Flagg


British Dictionary definitions for advertising

advertising

sometimes US advertizing

noun
  1. the promotion of goods or services for sale through impersonal media, such as radio or television
  2. the business that specializes in creating such publicity
  3. advertisements collectively; publicity

advertise

sometimes US advertize

verb
  1. to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
  2. to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etcto advertise a job
  3. (intr foll by for) to make a public request (for), esp in a newspaper, etcshe advertised for a cook
  4. obsolete to warn; caution
Derived Formsadvertiser or sometimes US advertizer, noun

Word Origin

C15: from a lengthened stem of Old French avertir, ultimately from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for advertising

advertise

v.

early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).

Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.

Online Etymology Dictionary, © 2010 Douglas Harper