allurement

[ uh-loor-muhnt ]

noun

1. fascination; charm.
2. the means of alluring.
3. the act or process of alluring.

Word History and Origins

Origin of allurement¹

First recorded in 1540–50; allure + -ment

Example Sentences

There are maps made up of place names, of Google drop pins, of the lines between stops – the allurements of cartography, and the nominal romance of the road, deployed this time in the service not of escape but of capture.

From Time

These same allurements exist in the United States, just cloaked in the shadows by boosters trying to evade NCAA detection.

From Ozy

To be clear, China’s threats and allurements won’t drag the region away from the unmatched political and cultural influence of America.

From Ozy

The whole land breathed hope, and youth, and allurement to every delight, of which she alone possessed the store.

From Project Gutenberg

It is a peaceful scene, not without something of allurement.

From Project Gutenberg

This marching into the unknown held for them the allurement of adventure, as none but Sherman knew their destination.

From Project Gutenberg

The moment every obstacle was removed to her marriage with Teddie Luton, half the allurement was gone.

From Project Gutenberg

A mental picture of the silvery Thames, green-wooded and sunny, proved too strong an allurement to resist.

From Project Gutenberg