Anywhere Big Tobacco built cool, anti-smoking has begun to introduce the uncool.
Reynolds spent $1.5 million on an anti-smoking campaign, a large chunk of his wealth.
The anti-smoking movement is going after e-cigarettes, the harmless inhalers that help people kick the habit.
And you also think the anti-smoking laws in New York are bad?
And he saved tens of thousands of lives with his anti-smoking efforts and other health initiatives.
Some seem to think that because the world is on fire the time is ripe for an anti-smoking crusade.