- confidently aggressive or self-assured; positive: aggressive; dogmatic: He is too assertive as a salesman.
- having a distinctive or pronounced taste or aroma.
Origin of assertive
SynonymsSee more synonyms on Thesaurus.com
1. forceful, decisive, forward.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for assertiveness
When she tries to join a conversation between two men at dinner she is chastened for her assertiveness.American Dreams, 1924: ‘So Big’ by Edna Ferber
March 29, 2014
The assertiveness China already shows in Asia and Africa is just the beginning.Why the West Rules—For Now
December 25, 2010
I absolutely love the assertiveness of olives and capers, especially when paired with a meaty fish like swordfish.Fresh Picks
August 11, 2009
Moore's had been imploring in its assertiveness, the desire to convince.The Prisoner
For all his assertiveness in matters of opinion he is not an intrusive person.Notes on My Books
Flourishes are always indicative of a certain amount of assertiveness.The Detection of Forgery
There lurked in it a suggestion of assertiveness, of aggressiveness even.Who?
Chief among these one notices the assertiveness of the dogs.Le Petit Nord
Anne Elizabeth Caldwell (MacClanahan) Grenfell and Katie Spalding
- confident and direct in claiming one's rights or putting forward one's views
- given to making assertions or bold demands; dogmatic or aggressive
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for assertiveness
Online Etymology Dictionary, © 2010 Douglas Harper