at first blush

Idioms  

1. Also,. When first seen. For example, At first blush we thought it was an elegant restaurant, but it soon became obvious that it was hardly the place for a special dinner, or At first glance the contract looked just fine. All three phrases date from the 1300s. The noun blush is used with the obsolete meaning “glimpse” or “momentary view” and in this idiom has nothing to do with showing embarrassment. Also see love at first sight.

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Example Sentences

As logical as this might seem at first blush, it could ultimately prove to be misguided, according to one top Wall Street strategist.

From MarketWatch • May 28, 2026

I think I didn’t even quite understand what I was reading — I’m sure at first blush I thought it was romantic and wild, just like my all-consuming teenage crushes at the time.

From Los Angeles Times • Feb. 10, 2026

Memories get classified in ways that seem at first blush straightforward.

From The Wall Street Journal • Oct. 17, 2025

Even then, his "logic" falls apart at first blush.

From Salon • May 18, 2024

We spend so much time celebrating the importance and power of family influence that it may seem, at first blush, that this can’t be true.

From "The Tipping Point" by Malcolm Gladwell

Related Words

• evidently
• officially
• seemingly
• supposedly