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Showing results for behavioural science. Search instead for behavioural+science.

behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

And that is down to behavioural science, the study of how humans behave, and what drives people to make the choices that they do.

From BBC • Jan. 28, 2026

Dan Bennett is the head of behavioural science the ad giant Ogilvy.

From BBC • Mar. 9, 2025

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American • Nov. 17, 2022

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American • Nov. 17, 2022

Andrew Oswald, professor of economics and behavioural science at the University of Warwick, cautions against reading too much into people's accounts of how they felt in the past.

From BBC • Oct. 24, 2022

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