below the line
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British Dictionary definitions for below-the-line
below-the-line
adjective
denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
(of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
(in national accounts) below the horizontal line separating revenue from capital transactions: Compare above-the-line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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