brand image

British

noun

the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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brand image

Ever conscious of its brand image, Apple has made a name for itself by offering premium products.

From MarketWatch ● Aug. 2, 2026

It’s hardly the first company to try to convey its brand image through its ticker symbol; for example, Anheuser-Busch InBev uses “BUD,” a nod to its Budweiser brand, and Petco has opted for “WOOF.”

From The Wall Street Journal ● May 21, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's ● Mar. 1, 2026

Red Bull's brand image is about edginess, fun and disruption.

From BBC ● Jul. 23, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times ● Jul. 17, 2024

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023