brand image

British  

noun

1. the attributes of a brand as perceived by potential and actual customers

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Example Sentences

Getting to grips with the fast-growing resale market may become an unavoidable part of protecting their brand image, but they shouldn’t expect any extra profits for their efforts.

From The Wall Street Journal

Still, the Hong Kong listings could be a tailwind for Pony AI and WeRide, giving them easier access to Asian investment capital and boosting their brand image in the region.

From The Wall Street Journal

The conflict has already raised governance concerns and hit the brand image of what is arguably one of India's oldest and most revered business houses, says publicist Dilip Cherian, who once worked closely with former Tata Sons chairman Cyrus Mistry.

From BBC

Red Bull's brand image is about edginess, fun and disruption.

From BBC

Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

From BBC