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brand image

British  

noun

  1. the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Far from improving its brand image, Air India has had to continue answering for an array of embarrassing operational lapses and safety violations in the past year.

From BBC • May 12, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Still, the Hong Kong listings could be a tailwind for Pony AI and WeRide, giving them easier access to Asian investment capital and boosting their brand image in the region.

From The Wall Street Journal • Nov. 6, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

Nissan’s brand image was tarnished when Carlos Ghosn, a star executive for two decades at Nissan, was arrested in Japan 2018 on charges of underreporting his compensation and misusing company money.

From Seattle Times • Sep. 1, 2022

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