catchword

[ kach-wurd ]
See synonyms for catchword on Thesaurus.com
noun
  1. a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.

  2. Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.: Compare running head.

  1. a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.

Origin of catchword

1
First recorded in 1720–30; catch + word

Words Nearby catchword

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use catchword in a sentence

  • A man who has done that has seen England--not the name or the map or the rhetorical catchword, but the thing.

    First and Last | H. Belloc

British Dictionary definitions for catchword

catchword

/ (ˈkætʃˌwɜːd) /


noun
  1. a word or phrase made temporarily popular, esp by a political campaign; slogan

  2. a word printed as a running head in a reference book

  1. theatre an actor's cue to speak or enter

  2. the first word of a printed or typewritten page repeated at the bottom of the page preceding

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012