commodify

Also com·mod·i·tize

[kuh-mod-uh-fahy]

verb (used with object)

commodified, commodifying 

1. to turn into a commodity; make commercial.

2. to treat as if a commodity.

commodify

/ kəˈmɒdɪˌfaɪ /

verb

1. (tr) to treat (something) inappropriately as if it can be acquired or marketed like other commodities

   you can't commodify art

Other Word Forms

• commodifiable adjective
• commodification noun

Word History and Origins

Origin of commodify¹

First recorded in 1975–80; commod(ity) ( def. ) + -ify ( def. )

Example Sentences

We live in an age when morality is commodified.

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Here she takes aim at influencers espousing wellness for likes, their followers and the whole industry of commodifying belief.

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If the bodies of women and girls are going to be simultaneously commodified and shamed for existing, isn’t self-objectification a form of resistance and control?

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She has commodified herself to such an extent that brands leap to associate themselves with her.

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Replacing this with automated mimicry suggests a disturbing turn toward commodified and monolingual film culture, she says.

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