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content farm

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noun Digital Technology.
  1. a website that exploits the way search engines retrieve and rank pages by incorporating popular search terms and topics in its content, often with little attention to the originality, appropriateness, or quality of the subject matter, in order to elevate the ranking of its articles in online search results and attract advertisers.

Origin of content farm

content1 (in the sense “the creative material on the page”) + farm
Also called content mill.
Related formscontent farming, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018