content farm

American  

[kon-tent fahrm] / ˈkɒn tɛnt ˌfɑrm /

noun

Digital Technology.

1. a website that seeks to elevate the ranking of its pages in search results and to attract advertisers by incorporating popular search terms in its high-volume content, often with little attention to originality, appropriateness, or quality of content.

---

Other Word Forms

• content farming
  noun

Etymology

Origin of content farm

First recorded in 2010–15; content ¹ (in the sense “the creative material on the page”) + farm (in the sense ”establishment that produces specific products or services”)

Example Sentences

"This looks a lot like the same content farm behavior, just with AI," Caulfield told AFP.

From Barron's • Apr. 28, 2026

Galleries are also closing and downsizing, and films that don’t oblige the content farm aren’t solicited as readily as influencer-helmed or easily digestible projects that can be played as background noise for scrolling.

From Los Angeles Times • Mar. 4, 2026

But he said obituaries make up a huge part of his content farm.

From Seattle Times • Jan. 28, 2024

Surprisingly, what seemed to convert readers most reliably were random stories on the digital content farm that had sprung up around its high-gloss publications.

From The Verge • Mar. 24, 2021

Bradshaw said that content farm websites solely pushing blatantly false stories are being joined by a new breed that blend fabricated stories with more accurate ones.

From New York Times • Aug. 7, 2020