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content farm

noun, Digital Technology.
a website that exploits the way search engines retrieve and rank pages by incorporating popular search terms and topics in its content, often with little attention to the originality, appropriateness, or quality of the subject matter, in order to elevate the ranking of its articles in online search results and attract advertisers.
Also called content mill.
Origin of content farm
content1 (in the sense “the creative material on the page”) + farm
Related forms
content farming, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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