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corporate identity


the physical characteristics that are associated with a corporation, esp. a logo, building, colors, etc.


Corporate identity is the physical manifestation of a brand.'s 21st Century Lexicon
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Examples from the Web for corporate identity
Contemporary Examples
  • It is an unabashed statement about corporate identity rather than product—akin to Kenneth Cole, but without the puns.

    Benetton’s Rebirth Robin Givhan September 23, 2012
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