cross-sell

American  

[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling

1. to sell or try to sell (similar or related products or services) to an existing customer.

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verb (used without object)

cross-sold, cross-selling

1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell ¹ ( def. )

Example Sentences

If your adviser is affiliated with a big bank or other large financial firm, the institution may urge its advisers to cross-sell its product offerings, such as loans and annuities.

From MarketWatch • Apr. 28, 2026

It adds iconic global brands it can cross-sell through its existing retail and food service network.

From The Wall Street Journal • Apr. 8, 2026

“SoFi’s ‘one-stop shop’ is translating into measurable cross-sell and rising engagement,” analysts wrote, borrowing the tagline executives use to describe the business.

From Barron's • Feb. 9, 2026

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge • Sep. 1, 2022

Motor insurance is also seen as a way for insurance companies to cross-sell other, more lucrative products to customers.

From Reuters • Jul. 26, 2019