demassify

or de-mas·si·fy

[ dee-mas-uh-fahy ]

verb (used with object)

, de·mas·si·fied, de·mas·si·fy·ing.

1. to cause (society or a social system) to become less uniform or centralized; diversify or decentralize:

   to demassify the federal government.

2. to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests:

   to demassify the magazine industry into special-interest periodicals.

Other Words From

• de·massi·fi·cation noun
• de·massi·fier noun

Word History and Origins

Origin of demassify¹

de- + mass + -ify