digital footprint

[ dij-i-tl foot-print ]

noun

1. one's unique set of digital activities, actions, and communications that leave a data trace on the internet or on a computer or other digital device and can identify the particular user or device: Compare footprint ( def 4 ).

   Our online browsing habits are part of our passive digital footprint, created without our consent or knowledge, but our active digital footprint, especially on social media, can more easily be managed.

2. one’s overall impact, impression, or effect as manifested on the internet; online presence or visibility, as of a person or company: Compare footprint ( def 11 ).

   a celebrity with a large digital footprint;

   ways to expand your brand’s digital footprint.

Word History and Origins

Origin of digital footprint¹

First recorded in 1980–85

Example Sentences

With people continuing to share more of themselves online, it is possible to create a reasonably accurate chatbot based primarily on people’s digital footprints, according to Casey Phillips, senior manager of AI-driven experiences at Intuit.

From Washington Post

The unnamed protagonist in Oyler’s debut functions as an everywoman for those whose digital footprints are deep.

From Washington Post

Sneak-peeking your competition shouldn’t resort to espionage and other grey-zone techniques, but leaving no digital footprint is understandable.

From Search Engine Watch

With the online ecosystem, when you open a store, the digital footprint expands, and you do more volume online.

From Fortune

Walmart has been trying to increase its digital footprint for several years, but its strategy of scooping up online businesses has been muddled.

From Fortune