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2017 Word of the Year

direct mail

noun
1.
mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors.
Abbreviation: DM.
Origin of direct mail
1925-1930
First recorded in 1925-30
Related forms
direct-mail, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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