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direct response


a method of advertising designed to trigger a behavioral response in target audiences, esp. via an interactive medium


On the Web, direct response usually refers to a clickthrough on an ad banner.'s 21st Century Lexicon
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Examples from the Web for direct response
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Historical Examples
  • Haverleigh made no direct response, but sat on his saddle in deep thought.

    The Pagan's Cup Fergus Hume
  • The Mail driver lifted his torch and said, 'Hello, Yank,' to which the new-comer made no direct response.

    The Last Spike Cy Warman
  • The old man made no direct response, but went on speaking in low even tones.

    The Lord of Dynevor Evelyn Everett-Green
  • Woman-like she did not give him a direct response, then, quite suddenly, she yielded him the key to the mystery.

    The Uttermost Farthing Marie Belloc Lowndes
  • A faint smile flitted over Averil's face, but she made no direct response to this last clause.

    Averil Rosa Nouchette Carey
  • And the group spirit not only yields this direct response to moral exhortation; it operates in another no less important manner.

    The Group Mind William McDougall
  • She made no direct response however; she only said—'Be quiet, be quiet and leave her to me.

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