a method of advertising designed to trigger a behavioral response in target audiences, esp. via an interactive medium
On the Web, direct response usually refers to a clickthrough on an ad banner.
Almost as if in direct response to Kael's criticism, the master, late in life, seems to have transformed himself.
The announcement speech had been missing something, a direct response to the creeping cynicism of the previous decade.
The creators of direct response television have always been clever at tying their campaigns to broader cultural trends.
The Mail driver lifted his torch and said, 'Hello, Yank,' to which the new-comer made no direct response.
Haverleigh made no direct response, but sat on his saddle in deep thought.
And so, not daring to confess the truth, he chose the middle path of refusing any direct response at all.
The old man made no direct response, but went on speaking in low even tones.
She made no direct response however; she only said—'Be quiet, be quiet and leave her to me.
Woman-like she did not give him a direct response, then, quite suddenly, she yielded him the key to the mystery.
For, as though in direct response to the thoughts that were filling his mind, a door on the corridor opened, and Clodagh appeared.