Try Our Apps


90s Slang You Should Know

direct response


a method of advertising designed to trigger a behavioral response in target audiences, esp. via an interactive medium


On the Web, direct response usually refers to a clickthrough on an ad banner.'s 21st Century Lexicon
Copyright © 2003-2014, LLC
Cite This Source
Examples from the Web for direct response
Contemporary Examples
Historical Examples
  • The Mail driver lifted his torch and said, 'Hello, Yank,' to which the new-comer made no direct response.

    The Last Spike Cy Warman
  • Haverleigh made no direct response, but sat on his saddle in deep thought.

    The Pagan's Cup Fergus Hume
  • And so, not daring to confess the truth, he chose the middle path of refusing any direct response at all.

  • The old man made no direct response, but went on speaking in low even tones.

    The Lord of Dynevor Evelyn Everett-Green
  • She made no direct response however; she only said—'Be quiet, be quiet and leave her to me.

  • Woman-like she did not give him a direct response, then, quite suddenly, she yielded him the key to the mystery.

    The Uttermost Farthing Marie Belloc Lowndes
  • For, as though in direct response to the thoughts that were filling his mind, a door on the corridor opened, and Clodagh appeared.

    The Gambler Katherine Cecil Thurston

Word of the Day

Word Value for direct

Scrabble Words With Friends

Nearby words for direct response