discounter

[dis-koun-ter]

noun

1. a person who discounts.

2. a person who operates a discount house or business.

3. Informal.,  a discount house.

4. discount broker.

Word History and Origins

Origin of discounter¹

First recorded in 1725–35; discount + -er ¹

Example Sentences

At the other end of the K, discounters are winning big.

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At the other end of the K, discounters are winning big.

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Off-price retailers and discounters are gaining market share as teens seek value, while Amazon remains popular for e-commerce.

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"The grocers are desperately trying to navigate significant cost headwinds, while simultaneously competing with discounters like Aldi and Lidl," she says.

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The retailer has come under significant pressure from the growth of discounter rivals, with Aldi overtaking Morrisons as the UK's fourth biggest supermarket chain in 2022.

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