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disincentivize

[dis-in-sen-ti-vahyz] /ˌdɪs ɪnˈsɛn tɪˌvaɪz/
verb (used with object), disincentivized, disincentivizing.
1.
to discourage or deter by removing incentives: The expiration of tax credits will disincentivize future participation in the energy-efficiency program.
More affordable cholesterol-lowering medication may disincentivize people from adopting a vegetarian diet.
Origin of disincentivize
1985-1990
First recorded in 1985-90; dis-1 + incentivize
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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