dog and pony show

American  

noun

Informal.

1. an elaborate sales, advertising, or publicity presentation or campaign.

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dog-and-pony show Idioms  

1. An elaborate presentation to gain approval for a product or policy. For example, The administration loved putting on a dog-and-pony show for every minor change of policy. This term alludes to a traveling variety show. [1950s]

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Etymology

Origin of dog and pony show

First recorded in 1965–70

Example Sentences

I remember Bob Iger said to me — he asked me to go to some meeting at ABC; this dog and pony show — and he says, “George, how do we sell Hondas to Latinos?”

From Los Angeles Times • Apr. 2, 2024

Either way, it's not like there's a Coggins test to get into this dog and pony show.

From Salon • Aug. 17, 2023

“That first dog and pony show my company put on? I was down front.”

From Slate • Nov. 26, 2022

Smollett told Fox News that he is innocent while entering the court, referring to the proceedings he was about to participate in as a "dog and pony show."

From Fox News • Jul. 14, 2021

This was one dog and pony show I did not need to witness, no matter how good the seats.

From "Dry" by Neal Shusterman and Jarrod Shusterman