- located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
- plain, practical, or inexpensive; not luxurious: downscale clothing.
- downsize(def 1).
- to make less luxurious or expensive.
Origin of downscale
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for downscale
In the Obama era, these downscale whites have streamed into the GOP.Sam’s Club Republicans Vs. the Tea Party
October 29, 2013
The New York Times reports this morning on Mitt Romney's difficulty closing the social gap between him and downscale voters.Mitt and Michelle's Trouble Relating to Ohio's "Little People"
March 6, 2012
- of or for the lower end of an economic or social scale; down-market
- (tr) to reduce the scale of
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for downscale
Online Etymology Dictionary, © 2010 Douglas Harper