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ecchi

or et·chi

[ech-ee]
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adjective
  1. noting or pertaining to a subgenre of Japanese manga, anime, computer games, etc., characterized by light, playful sexual themes and imagery.
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noun
  1. such themes, imagery, or works; soft porn.
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Compare hentai.

Origin of ecchi

from the Japanese pronunciation of the letter ‘h’, the first letter of hentai
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018