Bain Capital partner Edward Conard struck a Faustian pact with the publicity Devil.
All this can be traced to a Faustian bargain Republicans made precisely 100 years after President Lincoln was re-elected.
Faustus is likely derived from Hephaestus—a Faustian struggle is between good and evil.
But yanked into the national spotlight by hidden cameras, it brought him a Faustian opportunity.
1876, in reference to Johann Faust (c.1485-1541), German wandering astrologer and wizard, who was reputed to have sold his soul to the Devil. Fantastic tales of his life were told as early as the late 16c., and he was the hero of dramas by Marlowe and Goethe. The Latinized form of his name, faustus, means "of favorable omen."