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first run

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noun Movies.
  1. the initial exhibition period for a film.

Origin of first run

First recorded in 1910–15
Related formsfirst-run, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for first run

Contemporary Examples

Historical Examples

  • And, say, I've got a thousand feet of film that's simply going to knock 'em cold at the first-run houses.


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