flannel
noun
a soft, slightly napped fabric of wool or wool and another fiber, used for trousers, jackets, shirts, etc.
A verb form that is used in progressive verb constructions and may also function as a modifier or a gerund.
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"The trick," he explains conspiratorially, "is to just keep flannelling until you can remember what you were talking about in the first place."
From The Guardian ● May 17, 2012