focus group

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

focus group

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Word History and Origins

Origin of focus group¹

First recorded in 1975–80

Example Sentences

Curry says the team at College Cash has been working with a “national gig economy platform” to run a pilot of the integration and has run focus groups showing that users are more likely to tip when they know that money goes toward erasing loan debt.

From TechCrunch

The program, “TraumAnon,” is being tested in a focus group with the Aurora Police department in Colorado.

From Washington Post

The Voter Participation Center, which in a normal year would have deployed canvassers door-to-door to get out the vote, instead conducted focus groups in April and May to find out what would get people to vote by mail.

From Time

We’ve had a lot of unrest and instability and disequilibrium during the last nine months, for sure, and we’ve had a lot of focus groups and planned times to talk about things, like equity and students’ experiences in our school’s discipline system.

From Fortune

The data to support Hive was there, and it kept growing, especially as we started doing focus groups and talking to friend groups with this kind of mindset.

From Fortune

“I have more freedom to be like, ‘okay, stop it’,” one woman in a Houston focus group said.

From The Daily Beast

Stop tweeting, texting, blogging, watching cable news, and obsessing about polls, lost planes, and focus group-driven politicians.

From The Daily Beast

This makes the question then sound a bit like an AT&T kindergarten focus group ad.

From The Daily Beast

If the CNN focus-group line is to be believed, viewers were disappointed that he pivoted back so soon.

From The Daily Beast

The CNN focus group found that the intense awkward interjections alienated swing voters and women in particular.

From The Daily Beast