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glocal

[gloh-kuh l]
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adjective
  1. of or relating to the interconnection of global and local issues, factors, etc.: a glocal conference on community development.
  2. of or relating to the tailoring of globally available products and services to local markets: a glocal sales strategy.
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Origin of glocal

1980–85; blend of global + local
Related formsglo·cal·ize, verb (used with object), glo·cal·ized, glo·cal·iz·ing.glo·cal·i·za·tion, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018