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glocal

[gloh-kuh l] /ˈgloʊ kəl/
adjective
1.
of or relating to the interconnection of global and local issues, factors, etc.:
a glocal conference on community development.
2.
of or relating to the tailoring of globally available products and services to local markets:
a glocal sales strategy.
Origin of glocal
1980-1985
1980-85; blend of global + local
Related forms
glocalize, verb (used with object), glocalized, glocalizing.
glocalization, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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Contemporary definitions for glocalize
verb

to adapt or customize a product or service that is available all over the world to make it suitable for local needs

Word Origin

1998; blend of globalization + local

Usage Note

slang

Dictionary.com's 21st Century Lexicon
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