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goodwill

or good will

[goo d-wil] /ˈgʊdˈwɪl/
noun
1.
friendly disposition; benevolence; kindness.
2.
cheerful acquiescence or consent.
3.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Origin of goodwill
900
before 900; Middle English; Old English gōd willa. See good, will2
Synonyms
1. friendliness. See favor.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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Examples from the Web for goodwill
Contemporary Examples
Historical Examples
  • Glory to God in the highest, on earth peace, goodwill towards men.'

  • A brave man in misfortune hath ever my goodwill, strike me dumb else!

    Micah Clarke Arthur Conan Doyle
  • One touch of thought or of goodwill would have brushed it away.

    Howards End E. M. Forster
  • Morley made it a point to win the affection and goodwill of his father-in-law.

    Kent Knowles: Quahaug Joseph C. Lincoln
  • On the contrary,” said Lamprocles, “I am very careful to gain the goodwill of all men.

British Dictionary definitions for goodwill

goodwill

/ˌɡʊdˈwɪl/
noun
1.
a feeling of benevolence, approval, and kindly interest
2.
(modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow, a goodwill ambassador for UNICEF
3.
willingness or acquiescence
4.
(accounting) an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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