greenwashing

[ green-wosh-ing, -waw-shing ]

noun

1. an instance or practice of promoting or affiliating a brand, campaign, mission, etc., with environmentalism as a ploy to divert attention from policies and activities that are in fact antienvironmentalist:

   Car manufacturers have gone all-in on this greenwashing of fuel efficiency standards.

Word History and Origins

Origin of greenwashing¹

First recorded in 1985–90; greenwash ( def ) + -ing ¹( def )