Woe unto the politicians and parties that fail to grok this, as they will face only bigger and bigger losses in market share.
"to understand empathically," 1961, arbitrary formation by U.S. science fiction writer Robert A. Heinlein (1907-1988) in his book "Stranger in a Strange Land." In popular use 1960s; perhaps obsolete now except in internet technology circles.
[coined by Robert A Heinlein as a Martian word in the 1961 science-fiction novel Stranger in a Strange Land]
/grok/, /grohk/ (From the novel "Stranger in a Strange Land", by Robert A. Heinlein, where it is a Martian word meaning literally "to drink" and metaphorically "to be one with")
1. To understand, usually in a global sense. Connotes intimate and exhaustive knowledge.
Contrast zen, which is similar supernal understanding experienced as a single brief flash. See also glark.
2. Used of programs, may connote merely sufficient understanding. "Almost all C compilers grok the "void" type these days."