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• hard sell
  hard sell

  noun

  a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
• hard-sell
  hard-sell

  verb (used with or without object)

  to sell or advertise (something) in a forceful and insistent way.

hard sell

¹ American  

noun

1. a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).

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hard-sell ² American  

[hahrd-sel] / ˈhɑrdˈsɛl /

verb (used with or without object)

hard-sold, hard-selling

1. to sell or advertise (something) in a forceful and insistent way.

   to hard-sell new car models to reluctant buyers.

2. to convince (someone) in a forceful and insistent way.

   to hard-sell customers on a new product.

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adjective

1. characterized by or promoted through a hard sell.

   hard-sell tactics.

hard sell British  

noun

1. an aggressive insistent technique of selling or advertising Compare soft sell

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hard sell Idioms  

1. An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell . This expression gave rise to the antonym soft sell , a low-key sales approach that relies on gentle persuasion. [ Colloquial ; c. 1950]

2. A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them . [Late 1900s]

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Etymology

Origin of hard sell¹

An Americanism dating back to 1950–55

Origin of hard-sell²

An Americanism dating back to 1955–60

Example Sentences

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

She said the war was a "hard" sell to the Israeli public because there had been no regime change in Iran, the Iranians still had enriched uranium, and the Iranian missile threat remained.

From BBC • Apr. 8, 2026

But the latest news is a hard sell for him.

From The Wall Street Journal • Oct. 22, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland