high concept

noun

1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

high concept

noun

1. 1. popular appeal
   2. high-concept ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

Word History and Origins

Origin of high concept¹

First recorded in 1980–85

Example Sentences

In the digital era, instead of a high-stakes, high-wire act focused on high concepts, advertising has largely been reduced to a volume game.

From Fortune

Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.

From The Daily Beast

Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.

From The Daily Beast

There are home objects of every shape and size: from luscious couches to high-concept design prototypes.

From The Daily Beast