Vehement rebuke; severe punishment; hell, merry hell: I caught holy hell when the thing broke (1940s+)
catch hell, give someone hell
Because holy hell was that bland, unfunny, uncomfortable, and just plain confusing.
Then he turned and calmly as he could, he asked what in the holy hell was going on.
Which would annoy the holy hell out of them, Callista, but all the same I may write it.