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house brand

noun

1.

a brand name used by a retailer for a product or product line made specifically for or by the retailer.

2.

such a product, usually offered at a lower price than a comparable name-brand product.

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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Examples from the Web for house brand

Historical Examples

Why, this very first trip he's sold more goods on his own say-so than on the house brand.

John Wesley, Jr. Dan B. Brummitt

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