The ice bucket Challenge raised more than $50 million in the past three months largely by accident.
“Wayne will be doing the ice bucket Challenge for ALS,” the spokesman told Business Insider.
In fact, you could say Deadheads invented viral marketing like the ice bucket Challenge.
Charlie Sheen takes things to the next level in his own ice bucket challenge video.
In terms of the financial success of the ice bucket Challenge, the Dead also had some financial success in an unusual way.
The ice bucket Challenge to strike out ALS has dominated Facebook pages and Twitter feeds of young and old for most of August.
He took the hint, and when the waiter brought our late dinner, the ice bucket had eight frosty bottles.