logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Until we contacted him, The Haggis Waggons Tour website displayed a logo suggesting it was 'in partnership' with VisitScotland.
From BBC ● Sep. 8, 2026
Video shared on social media showed a crashed plane with the Amazon logo on the tail engulfed in plumes of black smoke.
From The Wall Street Journal ● Sep. 6, 2026
The photos published by TMZ also show Thornton, who is wearing a black jacket embroidered with the “Wheel of Fortune” logo on his sleeve, appearing to type into the chat room.
From Los Angeles Times ● Sep. 4, 2026
In England, from September uniforms will be limited to three items with a school logo, such as a blazer, jumper or sportswear plus a tie for secondary schools, to help parents save money.
From BBC ● Aug. 30, 2026
Our can’t-tell-what-the-color-is car didn’t even have a logo because it had fallen off a long time ago.
From "Insignificant Events in the Life of a Cactus" by Dusti Bowling
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
The sticker will feature a butterfly — an image that Parton had long used in her logos — with the singer’s first name in her handwriting in the middle, all in Tennessee orange and white.
From Los Angeles Times ● Aug. 31, 2026
Joint lead bookrunner and stabilization agent Morgan Stanley adorned its lobbies, elevator banks and turnstiles with SpaceX logos and pictures of Mars.
From MarketWatch ● Aug. 31, 2026
In the rush for everyone to claim tech-company status, we lost a lot of good shading in many iconic logos: Warner Bros.,
From Slate ● Aug. 21, 2026
However, Davies said there were "caveats" - which meant in some cases even without logos the correct item of clothing was difficult to find outside of the school itself.
From BBC ● Aug. 18, 2026
But first the lawyer, and then the judge, are able to use logos to sway the audience’s conviction.
From "Words Like Loaded Pistols" by Sam Leith
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
