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2017 Word of the Year

loss leader

noun
1.
a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.
Compare leader (def 4).
Origin of loss leader
1920-1925
First recorded in 1920-25
Related forms
loss-leading, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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British Dictionary definitions for loss leader

loss leader

noun
1.
an article offered below cost in the hope that customers attracted by it will buy other goods
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Nearby words for loss leader

Word Value for loss

4
5
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