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low-hanging fruit

the fruit that grows low on a tree and is therefore easy to reach
a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem: first pick the low-hanging fruit
a suitable company to buy as a straightforward investment opportunity
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Examples from the Web for low-hanging fruit
Contemporary Examples
Historical Examples
  • When an MBA said “low-hanging fruit,” he meant “easy pickings,” something that could and should be snatched with minimal effort.

  • Yet when he turned the corner she was standing with her back towards him, and stooping to gather the low-hanging fruit.

    Adam Bede George Eliot
Contemporary definitions for low-hanging fruit

something easily achieved or obtained; the most readily achievable goal


Let's attempt the low-hanging fruit before the more difficult projects.

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1984's 21st Century Lexicon
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