low-hanging fruit

British  

noun

1. the fruit that grows low on a tree and is therefore easy to reach

2. a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem

   first pick the low-hanging fruit

3. a suitable company to buy as a straightforward investment opportunity

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Example Sentences

Tom Loftus: That’s kind of a low-hanging fruit.

From The Wall Street Journal

Car wash employees — along with street vendors, day laborers, farmworkers and gardeners — have become low-hanging fruit.

From Los Angeles Times

As a sport with dozens of different events and clear correlation between an athlete’s engine and his results, swimming offers plenty of low-hanging fruit.

From The Wall Street Journal

Ads would be a low-hanging fruit for chatbots with lots of traffic and troves of valuable data.

From The Wall Street Journal

“We’re losing a low-hanging fruit in our health toolkit when we’re reading or participating in the arts less,” added Sonke, the director of research initiatives at the UF Center for Arts in Medicine and co-director of the university’s EpiArts Lab.

From Los Angeles Times